Human-centered design for older adults
Better With Age is a UX research and design strategy consultancy that helps teams create solutions that improve the lives of older adults and those close to them.
At Better With Age, we apply a range of methods to identify, deconstruct, and strategically solve complex design challenges. By employing a human-centered approach, we support teams in developing a deep understanding of their users, making data-informed decisions, and creating relevant and impactful products and services. We instill a culture of empathy for users and stakeholders at every touch point along their journey. This guides our strategy for designing a solution that exceeds users’ expectations.
We are equipped with a number of key assets to help teams optimize their designs:
- A diverse set of tools in our UX research and design thinking toolbox
- A strong understanding of usability and user experience
- Experience in a fast-paced lean startup environment
- The foresight to identify users' readiness for behavior change
- The ability to offer strategic insight in achieving product-market fit