Better With Age is a UX research and design strategy consultancy that helps teams create products and services that improve the lives of older adults and those close to them.

 

Approach

 

At Better With Age, we apply a range of methods to identify, deconstruct, and strategically solve complex design challenges. By employing a human-centered approach, we support teams in developing a deep understanding of their users, making data-informed decisions, and creating relevant and impactful solutions. We instill a culture of empathy for users and stakeholders at every touch point along their journey. This guides our strategy for designing solutions that exceed users’ expectations.

Ensuring that teams employ a human-centered and data-informed design process is the bedrock of our work. We utilize a variety of individual and team-based research and design activities to inspire our clients' best work. Our approach is highly collaborative, and we engage teams throughout the research and design process. We employ a nonlinear process, continuously adapting to emerging needs.

We are equipped with a number of key assets to help teams:

  • A diverse set of tools in our research and design thinking toolbox
  • A strong grasp of usability and UX
  • Experience in a fast-paced lean startup environment
  • The foresight to identify users' readiness for behavior change
  • The ability to offer strategic insight in achieving product-­market fit