Better With Age is a force-multiplier for startups in aging and health. As a Human-Centered Design Consultant, I help startups create engaging and impactful products and experiences for older adults, those facing health challenges, and the people who support them. 

 

Approach

 

At Better With Age, we apply a range of methods to identify, deconstruct, and strategically solve complex design challenges. By employing a human-centered approach, we support teams in developing a deep understanding of their users, making data-informed decisions, and creating relevant and impactful solutions. We instill a culture of empathy for users and stakeholders at every touch point along their journey. This guides our strategy for designing solutions that exceed users’ expectations.

Ensuring that teams employ a human-centered and data-informed design process is the bedrock of our work. We utilize a variety of individual and team-based research and design activities to inspire our clients' best work. Our approach is highly collaborative, and we engage teams throughout the research and design process. We employ a nonlinear process, continuously adapting to emerging needs.

We are equipped with a number of key assets to help teams:

  • A diverse set of tools in our research and design thinking toolbox
  • A strong grasp of usability and UX
  • Experience in a fast-paced lean startup environment
  • The foresight to identify users' readiness for behavior change
  • The ability to offer strategic insight in achieving product-­market fit