Methods

 

  • Interviewing
  • Design critique
  • User observation & feedback sessions
  • Usability testing
 
  • Ideation & co-creation activities
  • Empathy activities (e.g. personas, journey mapping)
  • Prioritization activities (e.g. story mapping and risk identification)
  • Role-playing and contextual pilot exercises
 
  • Competitive research
  • Secondary research
  • Surveys
  • Analytics